Step onto a college campus. What do you see? Banners supporting a college football team. Historic buildings, each namesake precious to the university’s mission. A sea of students, diverse and focusing on purpose-driven studies. You have now immersed yourself in a community of millennials, and if you are preaching free-market ideas, these students probably won’t even do a double take.

Many of us in the liberty movement believe free-market principles are the best way to preserve the future prosperity of our country; however, the majority of young adults are far less concerned with lofty economic ideals and more focused on “buzzword” social issues directly affecting their culture.

The truth is, this group of individuals born between the early 1980s and the early 2000s are, as they say, a “new breed.” The ways of yesterday where organizations grabbed attention through newspaper articles and TV commercials are today often dismissed by millennials. This cohort values the opinions of friends over that of any talk show host. They are tech savvy, efficient, and instant, but they still have hopes of changing the world.

Even so, it’s apparent that free-market principles are beginning to have a presence on college campuses across Florida. But how can we ensure that we are being innovative and breaking through the clutter of information when appealing to a generation so plugged in?

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To read the rest of the Winter 2016 edition of The James Madison Institute's Journal, visithere.